Will Instagram Render the Art Academy Obsolete?

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I have some rough thoughts about this question. The question belongs to one of my illustration students. I think it’s a relevant question because many illustrators promote the use of Instagram. I hope to further elaborate on my thoughts later.

Instagram is a social networking application.  It allows you to share photos or videos within a community. It is similar to facebook and twitter. Illustrators post their work on instagram where clients can find it, which can lead to commissions. I understand it can give illustration students the impression of a short-cut to ‘illustration-paradise’. Why bother with; academic theory classes, complicated conceptual issues, or vague hypothetical questions about artistic vision? Why bother with any academic content at all when all you need to do to become a ‘successful illustrator’ is post online and get noticed? As course leader of Illustration at the WdKA I feel I must reply.

My reasons why I consider studying at an art academy is more meaningful compared to posting your work on Instagram.

Passion.  The art academy encourages students to discover their individual qualities. It’s important to learn about yourself in order to understand how you can develop your creative abilities. It is not easy to find your passion as an illustrator. We often don’t find them unless we are willing to try and experiment. The academy serves as a place in which students are more likely to experiment. One of the roles of teachers to push and shove students (at times). A personal passion is not easily discovered.

Part by Mihaly Csikszentmihalyi on wasted potential […]

FOMO […]

You can look at other illustrator’s work on Instagram; but looking at images alone, will not increase your understanding. My colleague explained; the term ‘theory’ originates from the Greek; it implies ‘to look at’. Not just to ‘notice things’ but to acquire insight. We don’t study theory at the academy in order to gain ‘cold knowledge’, but to find a better understanding of ourselves.

The ‘applied arts dilemma’. How to stay with your artistic vision in a client-orientated market. […]

Market. The second reason is to learn about the ‘illustration-market’. This reason is complicated, and often misunderstood by students. By understanding the market; I don’t mean that students have to understand the client. Of course in some degree they must, but it is much more important to understand the: questions, principals and challenges of today’s illustration market. We should not teach students how to comply to clients. In stead we should talk on how the market should change. Instagram might be a market-influencer for illustrators, but who is reflecting upon this influence? There will not be any easy answers, but the academy is the place in which this should be addressed.

[platform-economy] – What is the bargaining power of todays freelance illustrator? What is the risk of an unprotected and open market principal for illustrators […]

Synergy. The last topic is about what can be achieved when a student can connect the three topics. It will give them a deep awareness of their individual role and possibilities as an illustrator. This is not a guarantee for economic success, but it implies that the student has discovered how to make a personal meaningful contribution to the world […]

Instagram can be an effective tool to acquire economic success for illustrators, but I hope our students will be the ones to contribute to the development of the new Economy.

 

 

 

 

 

 

 

 

 

 

 

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